The readers of my magazine have a particular interest in music from the 1960s, 1970s and 1980s, whilst still keeping up to date with modern music. They therefore have a wider music taste and more musical knowledge than a lot of their contemporaries. Their taste may have been influenced by their parents or older siblings. They recognise that it is these older bands that have shaped the current music scene today. The average age of a reader is 23 years old, but the age could range from 14-35. They enjoy going to gigs and festivals and on average go to about 10 concerts a year. They download about 78% of their music off the Internet, though do still buy CDs. They also have an interest in film and fashion, which may be inspired by their favourite artists. Music is their main interest and 69% of the readership play an instrument. 95% of readers own an MP3 player. The majority of the readership are in ABC1.
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